About Kaya Lemaire

I started as a content writer six years ago. Within a couple of months an agency picked me up as their copywriter, and six months after that a remote startup poached me to be their marketing manager, which was a generous title for someone who was mostly learning very fast in public.

That's been the pattern ever since. Somebody needed something done, there was nobody else, and I worked out how to do it. Copy turned into strategy, strategy turned into email, email turned into funnels, funnels turned into websites, and somewhere in there I picked up design, photography and everything else that goes with running a marketing function on your own.

I went fully freelance and ran it from Taiwan, then Bali, then Australia. I moved here in December 2022, took six months mostly off, and started building an Australian client base in late 2023. One of the first was my own therapy training school. Then a permanent role with KIRK doing B2B lead generation for an architecture studio, and eventually back to freelance, which is where I belong.

I've been trained in people, not just marketing.

In March 2023 I started training in therapy and certified in April 2025. I don't do that work here, and this isn't a wellness business. But it changed how I do this job more than any marketing course ever has.

In practice it means I ask better questions in a kickoff. I can hear the difference between a client who wants feedback and a client who wants reassurance. And I can usually tell when a marketing problem is really a people problem wearing a costume.

I want to bring something like real friendship into working relationships. Not the fake matey kind. The kind where someone tells you the truth because they're actually on your side.

No fancy headshots.

You'll notice there's no photo of me in a blazer against a grey wall. That's not who I am and it wouldn't tell you anything true.

I'm salt of the earth. I work hard, I do what I said I'd do, I don't dress things up, and I'd rather show you a real result than a polished deck. If you want a marketing person who talks in frameworks and acronyms, we'd both be miserable.

I also work as a hypnotherapist. That's over here.

I fell into this sideways and stayed on purpose.

I've been trained in people, not just marketing.

No fancy headshots.

Let's work out what you actually need.